Mobile metrics
I’m in the middle of reading Cameron Moll’s Mobile Web Design book and the first couple of chapters do a fantastic job of putting mobile use in context. One of the citations lead me to Putting 2.7 billion in context: Mobile phone users (Jan 2008). Here are some highlights from that blog post (though I highly recommend reading all of it):
“Real Networks reported in 2007 that 25% of all mobile phone users around the world access the internet on their phones. That is a staggering 825 million people already.”
“63% of all people who access the internet do so from their phones at least part of the time”
“…projected that to be 2.4 billion active users of SMS texting at the end of 2007″ “So one in three people on the planet already uses SMS text messaging.” compared to “800 million active users of email”
And then there’s this little nugget from Jakob Nielsen’s 10 Best Application UIs of 2008:
“Although dedicated mobile apps are not yet good enough to win in their own right, it was striking how many of this year’s winners have a mobile component. Mobile is definitively the trend to watch for next year, and any application owner should think hard about whether and how to add mobile features in 2009.”
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