Nielsen’s Mobile Usability Study
Usability guru Jakob Nielsen released a study this week about mobile usability: http://www.useit.com/alertbox/mobile-usability.html.
The result? “The mobile user experience is miserable.”
Here are some highlights:
- The average success rate for mobile websites was 59% compared to 80% for regular sites.
- Small screens are limiting since they have to show less at a time which results in more clicks and a heavier reliance on short term memory.
- Input is awkward and more error prone due to more scrolling, tiny buttons and links, tiny keyboards, etc.
- Connections are still slow.
- Sites that have a mobile specific interface have a higher success rate (64%) compared to regular sites (53%).
- If a site has a mobile version, make it easy to find. Best technique is to auto-sense users’ devices and auto-forward mobile users to the mobile site. Additionally, make sure to include links to “mobile site” and “full site” to allow users to switch.
- Touch-screen phones perform better.
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