Yesterday during Scott Martin & Eric Frierson’s MLibrary2.0 Social Networking workshop, Eric mentioned that the UM Usability Working Group has used Facebook to find user testing participants. So here’s a little more information on that…
The Usability Working Group is currently preparing to conduct usability tests on various Library services and finding willing participants is always difficult, even when we offer incentives like we are for this test. We decided to advertise 3 different ways: a news item linked to from the main library homepage, a Facebook marketplace ad, and a Facebook Flyer.
The marketplace listing is free and from what I can tell, the ads only appear on the marketplace listings page. The Flyer is not free and the least amount you can spend is $5 for one day and the ad will be shown to 2,500 users (within the network of your choice) and the ad is larger and appears on the left side of various facebook pages.
We only had the flyer for 1 day, but had the marketplace ad and library website ad for a few days. So, in 5 days we have received 22 total responses. Unfortunately, since we put all our ads up at the same time, it’s difficult to tell where the respondents saw the ad. Perhaps as part of the actual usability tests, we’ll ask them how they found out about our call for participants. What I do know from looking at the web stats, is that there were 45 hits from the marketplace ad and 8 from the flyer. Granted, the marketplace ad was up for much longer, but still I think it turned out to be more successful (and you can’t beat free).
Facebook also offers a poll service. For $6 you can ask one question to a target audience of your choice. Hmmm. I wonder if this could also be useful for getting a quick response about some library issue - like “If your librarian was on facebook, would you add her/him as a friend?”